Southwest Chiropractic
The Impact on their Business
Southwest Chiropractic became a client in 2017. They signed on for search engine optimization, an online review strategy, pay-per-click ads, and social media. They also redesigned their website in 2021.
They have seen great results with their strategy including:
- 980%
- Increase in Website Phone Calls and Forms
- 74%
- Increase in Organic Website Traffic
- 400+
- Calls Per Month Directly From Google Maps
- 20%
- Their PPC Campaign has a 20%+ Conversion Rate, with a $10-$12 Cost per Lead
Meet the Client
Southwest Chiropractic has been an El Paso business since 1996. Their goal is to offer gentle chiropractic care of the highest quality to the El Paso community. Dr. Fred Aguayo, DC, is fully devoted to providing the highest level of patient care. They have two locations in the city. They help their patients find the core issues causing their pain and identify a treatment plan.
The Challenge
Before becoming a client, Southwest Chiropractic didn’t pay much attention to its marketing strategy. As the digital landscape kept changing and updating, they realized they needed someone to help them stay on top of the trends and be sure their presence was spot-on, while generating new patients for both locations. They also noticed they needed help generating more online reviews.
The Strategy
- SEO
- We started by learning as much as we could about their clinic, target market, and goals. We wrote new content, cleaned up their online directories, and optimized their Google Maps listing.
- Reviews
- We implemented a Google review strategy to help them get more reviews on their Google Business Profile, become a trustworthy leader in the chiropractic industry in El Paso, and help their Google Maps Rankings.
- Pay Per Click
- Their PPC campaign was built, optimized, and tracked. We wanted a low cost per lead (phone calls and form submissions) and a high conversion rate.
- Social Media
- We implemented a social media strategy that includes regular posts and engagement with their patients to help Southwest Chiropractic continue to build relationships with their patients online.
- Web Development
- After Southwest Chiropractic had been a client for three years, we decided together that a new website would greatly help to increase the amount of website traffic that turned into patients. We built them a conversion-focused, Google-friendly site that honed in on who they are as a company. After launching their website, they have seen a huge increase in their online lead count and now provide a better experience for their website users.
