Bethesda Physiocare
The Impact on their Business
- 180%
- Increase in Organic Website Traffic
- 76%
- Increase in Calls Directly From Google Maps
Meet the Client
Bethesda Physiocare is a physical therapy clinic in Maryland. They specialize in a variety of PT treatments and techniques and always put their patients first. They not only help patients who are new to pain management and physical therapy but also individuals who have dealt with pain issues for years.
The Challenge
Bethesda had worked with two previous marketing companies but didn’t see a return on their investment. They were trying to handle some marketing strategies, like reviews, in-house, but were not having much success getting new reviews posted.
They also wanted to improve the quality of the leads calling into their office for appointments. They were generating spam and low-quality leads through their website and wanted a new strategy to minimize those.
The Strategy
- SEO
- A local SEO strategy, with a focus on reviews and helpful content, was implemented first. They needed the information on the website to help better target the audience they wanted as patients. In addition, they wanted to build a social media strategy that would allow them to interact with potential patients and share updates on what they offered at their clinic.
- Social Media
- We wanted to build a wellness community where Bethesda could provide content that helps people connect with their mind and body, and add value to their lives. FAQs, reminders, and educational content are used to deep dive into physical therapy and its benefits. We want our content to educate, solve problems, and help followers make decisions when choosing a PT.
- Web Development
- After Bethesda Physiocare had been a client for four years, they decided to build a new website that would help increase the quality of patients due to properly organized, user-friendly content and site structure, with a focus on conversion. We restructured and redesigned the site to be clear and concise. They now receive new, quality patients regularly and their clinic is very busy.
