Rejuvenation Skin Lab
The Impact on their Business
Rejuvenation Skin Lab became a client in April of 2023. At the time they only signed on for Google Ads services. In December of that year, they also signed on for SEO services and have seen great results with their strategy.
- 16%
- Their PPC Campaign has a 16% Conversion Rate
- 174%
- 174% Increase in Organic Website Traffic
Meet the Client
Rejuvenation Skin Lab is a medical spa in Bon Air, Virginia, just outside Richmond. They offer a variety of skin and laser services, as well as high-quality products to purchase. They pride themselves on providing a highly personalized approach to skincare regimes for their clients and love seeing the glow-ups they help bring to life.
The Challenge
Rejuvenation Skin Lab wanted to focus only on generating new leads for specific laser rejuvenation services 30 miles around their location. They wanted an affordable cost per lead.
The Strategy
- Google Pay Per Click Ads
- Their PPC campaign was built, optimized, and tracked. We wanted a low cost per lead (phone calls and form submissions) and a high conversion rate. They pushed their free consultations for the focus services and got a great return.
- SEO
- They decided to continue to build their online strategy and sign on for SEO services 8 months after they started their PPC campaign. They added more focus services that they wanted to generate clients for, we wrote fresh content to help with their Google Ranks, and implemented strategies to better optimize them for local SEO.
